Cricket

ECB retains Stats Perform as data partner for four years

The England and Wales Cricket Board (ECB) has agreed a four-year extension of its data collection and distribution partnership with sports technology firm Stats Perform.

The new deal will see the Chicago-headquartered company exclusively collect and distribute Opta data from all home England men’s and women’s international cricket games to the ECB’s media and technology partners.

The agreement also covers the LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and the Charlotte Edwards Cup, as well as this summer’s inaugural edition of The Hundred franchise competition.

The data will be delivered through a range of Opta data feeds, which will power the match centre on the ECB’s official website and app and various features on The Hundred’s digital platforms.

In addition, the data will be used for automated video clipping and highlight production, while Stats Perform’s solutions will also be utilised by county teams for their own digital platforms.

The deal also gives the ECB’s national team coaches, analysts and performance staff across men’s and women’s cricket access to Stats Perform’s ProVision tool, which will assist with player monitoring to inform selection and opposition analysis.

ProVision will additionally be made available to backroom staff at all 18 first class counties and women’s domestic teams, as well as the franchises participating in The Hundred.

The extended agreement reinforces Stats Perform’s commitment to cricket, within which the company also holds partnerships with the International Cricket Council (ICC) and the national governing bodies in New Zealand, Australia, the West Indies and South Africa.

“Giving our media and technology partners the highest quality data helps bring matches to life for fans wherever they are as well as helping our coaching teams with their player analysis,” said ECB chief commercial officer Tony Singh. “We can now extend these benefits to the first class counties and The Hundred teams as well, ensuring they’re all equipped with the very best data to drive performance and engagement.”

Elsewhere, USA Cricket has named Japanese car giant Toyota as the naming rights sponsor for its inaugural Minor League Cricket (MiLC) season, which gets underway on 31st July.

The first MiLC campaign comes ahead of the planned launch of Major League Cricket (MLC) in 2022. This year’s 27-team development competition will feature a prize pot of US$250,000, which represents the largest purse in American cricket.

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